So, uh, we’re writing a book. 
Of course, Jon and Whitney made a video to mark the occasion:
 
Wait, what? How the…?
You might be asking yourself how the hell this happened. We certainly are.
After  our MinneWebCon keynote in April, we were approached by Michael Nolan,  an editor with Peachpit/New Riders. We talk a bit more about that whole  experience in our latest podcast (#36), but let’s say this: it’s CRAZY  EXCITING and it’s been hard to keep our mouths shut about this over the  past few months. Peachpit/New Riders are known for publishing some of  the best books by the most respected voices in our industry. Books like  Don’t Make Me Think, Designing for Web Standards, Elements of User  Experience, and Content Strategy for the Web.
We are unbelievably  excited to have the opportunity to count ourselves among them. (And the  day that we see our names as authors on Amazon will be a mighty  proud moment!)
We also need to give a shout-out to Kris Layon  (author of New Riders’ The Web Designer’s Guide to iOS Apps and former  MinneWebCon director) who not only offered encouragement and advice, but  also orchestrated our meeting with Mr. Nolan in the first place.  Thanks, Kris. You’re a fine gent, and we wouldn’t be here without you.
So, what’s this book about?
We’re  creating an engaging, straightforward guide to Interactive Project  Management and the value it can bring to companies and project teams. It  outlines both a process — and a way of thinking. The title is  Interactive Project Management: A People-Driven Process.
Why project managment?
As an industry, we have a hard time explaining what we do to  non-technologists, but this is a critical requirement in nearly every  interactive project. A great project manager creates and fosters a  connection between an often non-technical client and the project team.
Interactive  projects (like websites, mobile sites, and apps) are different from both  traditional media and software projects; we can’t simply adopt print or  advertising processes and apply them to the web. Nothing in the  industry has been standardized; terminology, processes and team  structures are different between agencies, and the technology is  changing all the time. And while project management is a critical factor  in the success of web projects, no one is talking about how to do it  well — so agencies, clients and aspiring project managers are making it  up as they go.
Other project management books focus on how to  create schedules, manage resources, perform risk assessment, make Gantt  charts, write briefs, and test code. They tell you what to do, but are  essentially just a collection of tactics. And guess what? Creating a  timeline doesn’t mean anything’s actually going to get done.
Who’s it for?
Because  the book focuses on how to think strategically, alongside tactical  tips, it will help all stakeholders think about their approach to  projects, peers and clients. So everyone from executives to students  will benefit from really understanding how an interactive project should  look from start to finish.
Clients are also a target audience.  Knowing how their project may work, and what’s coming next, promotes  clarity and collaboration from the beginning.
When can I buy one?
Okay,  fine. We know you’re not asking yourself that question quite yet. But,  it will be out in April 2012, and it should be available for pre-order in the  fall. (ZOMG!)
But wait, there’s more!
We plan to blog, podcast  and record some videos along the way — so you can follow our progress  (and keep us sane) as we write this, our first book. We’re grateful for  all the support we’ve gotten from readers of our blog, listeners to our  podcast and people who have seen us speak. Every email, every tweet,  every conference feedback form: we listen and appreciate it all. 
We’re  not fooling ourselves; this book isn’t going to be the next Da Vinci  Code. But, it’s about something we believe in and we’re excited to have  the opportunity to share what we’ve learned in over a decade of managing  and launching software, apps and web sites.
Thanks for coming along for the ride. We can’t wait to see where this goes, and we’re happy to have you with us.
Lastly, a pre-emptive apology to our families: looks like we’re going to be crazier than usual until next Spring. We love you.