Recently someone asked me what I thought of this article in Wired Magazine. Are blogs really dead? My answer might not surprise you, since this ‘blog’ was started within the last year, but I don’t agree. I’ll tell you what I told this person, and what I’ve said to countless other people — the stuff that works on the web is content driven. If you’ve got good content, if you have something to say that people want or need to hear, if you have value to contribute to the vast resource that is the interwebs — go for it. Frankly, I think it’s a matter of symantics as to whether you call a website with essays a blog. You add video, does that automatically make it a vlog? Toss in some audio and some imagery, which all of the solid ‘blogging’ software allows you to do these days, and voila! you’ve got yourself a WEBSITE. Blogs and blogging software have evolved. The software really just allows self publishing of content. It’s the content that makes the website.
The really true geeks like to think they call the shots in terms of what matters and what doesn’t on the web. But it’s the audience that decides. And audiences gravitate to content that is compelling, that matters, that influences their lives. Let the ubergeeks say the blog is so yesterday. That just means more good stuff for the rest of us to explore, and argue about, and digest, and learn.