Next Wednesday, November 10th, Clockwork is hosting our first ever (and first in a, hopefully, long series) ClockworkShop – featuring the Geek Girls Guide. Once again, Meghan and I will be discussing Social Media and providing an overview of the social landscape. Our Social Media 101 presentation has been billed as one for ‘newbies’ and the deck is certainly one of our more well-traveled slideshows. To be honest, The Geek Girls Guide is ready to get past the social media hype and start exploring new ideas, emerging technologies and bigger conversations. We are the first to say that we have no interest in pigeon-holing ourselves as ‘social media speakers’. The more compelling part of the social discussion is how we are changing culturally. There is so much to discuss and to be explored around that cultural shift.
One of the points we make on the Clockwork website, and in so many conversations, is that the web has always been social. This recent, overwhelming interest in social channels has been fun to watch. But it’s not new. The web has always been about connections, conversations and relationships. The tools that facilitate these are just that much more accessible. Business is about relationships. Our culture and how we communicate is changing. There are much bigger conversations to have. We want our Social Media 101 session to be the first of many – empowering our audience to tell their own stories and connect with messages and influencers that resonate with them. But we want to make sure that everyone is on board for the next ‘big thing’. We can’t push so hard for what’s next if there are still people with questions about what’s now.
This website was developed to be a resource for people outside of our industry. Many social media practitioners are talking about the value of the medium inside of a vacuum. They are talking to each other. We wanted to add another voice to the discussion and focus our energy outward. These workshops are not for people in our industry. They are not for Social Evangelists. It’s just that there are still so many questions and still so much confusion around social media – what is is, how it should be used and how we should be thinking about it – that we still think these introductory discussions are necessary. So, as much as we want to continue to push the needle forward and encourage and facilitate new conversations and new adventures, we also can’t disregard what our audience is asking of us.
Do join us next week on Wednesday evening. There are only a few seats left. And do look for future ClockworkShops featuring the Geek Girls Guide, and many other brilliant and talented Clockworkers covering everything from knitting, to bicycle maintenance to technology and usability. We are excited to expand our education and outreach efforts. We look forward to sharing that work with you. And, as always, we thank you for being a fellow geek, or geek wannabe.