This week’s Geek of the Week is Gini Dietrich. Gini is the CEO of the digital PR agency, Arment Dietrich, and the author of Spin Sucks. One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel.
Gini started in the traditional public relations world, but quickly shifted her focus to digital, which lead her to Twitter. Now she has over 11,000 followers, most of whom she follows back and interacts with! The “red bull” question: what’s your take on following and unfollowing?
In addition to Spin Sucks, Gini is also active on the speaker circuit, delivering 2-3 sessions a month on average. But being such an influential person doesn’t mean she thinks she knows it all, in fact she’s got a lot of people who influence her, from Writing Roads to Elizabeth Edwards. Bottom line: Gini strives to be humble and transparent, and values those who are, too.
Gini is smart, funny and engaging — we hope you agree that she’s a fantastic Geek of the Week.
(For those of you who don’t know what she’s talking about when she mentions Summer of Dresses, check out the website here.)