reader question

Coding Camps for Kids

Last week, I got an email from a dad who was looking for ways to introduce his 1st grade daughter to coding. I had a few suggestions (not all of which were specific to coding), which I thought others might be interested in as well.

The Works: https://www.theworks.org/events-and-camps/
More about engineering in general than coding specifically, but some cool options.
[Disclosure: The Works was the non-profit that my colleagues in Team Pegacorn were assigned to for the Overnight Web Challenge. Though I was a fan of the organization before that!)

Coder Dojo TC: http://www.coderdojotc.org/
Some co-workers of mine are just getting this up and running. Keep an eye on it (or become a mentor!).

Science Museum: http://www.smm.org/classes

Code Academy: http://www.codecademy.com/
Some of the lessons might be advanced for a first grader, but could be a good activity for parents and kids to do side-by-side.

DIY: https://diy.org/
A site for kids to complete Maker challenges, and earn badges. Just signed my daughter up for it.

She’s Geeky: http://shesgeeky.org/
An annual unconference for women and girls. Not coding-specific, but all about STEM. Encourages both professional women and school-age girls to attend.

LittleBits: http://littlebits.cc/
This is a toy, not a camp (and it’s a little spendy) but my kids love these. We have the starter kit — they’ve added more kits and projects since we bought ours.

GoldieBlox: http://www.goldieblox.com/
Another toy. I don’t have it, but a friend got it for her daughter (I think she might have backed it on Kickstarter). At first I HATED the idea of “toys for girls” but when I learned more about the engineer behind it, and her research, I started digging the concept.

What did I miss? Do you have any suggestions? Most of my class or camp ideas are based in or around Minneapolis-St. Paul, but feel free to share other suggestions from other cities and states in the comments!

Quick Tip: Forwarding Google Alerts

Geeky reader Evelyn from Florida wrote in with this: “I read your post The Five-Minute Guide to Google Alerts. I’m trying to figure out how to forward only Google Alerts (not all emails) to another email address that’s not Google (in other words, to my work email address). Do you think you could help?”

Yes! This one is pretty easy, but you don’t do it from Google Alerts. This one you take care of in gmail.

From mail.google.com, go to: Settings > Filters > Create a New Filter

From there, you can specify that if the subject line contains “Google Alert” it should be forwarded to a different account (like your work email address).

Setting up filters is possible in most email systems and can be a great way to keep the massive tide of emails under control. As an example: when we are hiring at Clockwork, I filter resumes into a separate folder that I can review when I choose, instead of having those emails choke up my inbox.

So, that’s it — just a quick little geeky tip to make your life easier!

Geek Chic of the Week: Widgets!

The Geek Girls received this reader question recently:
Eeeeek. Tell me about widgets! Are these like a Flickr badge that I might put on my blog? What are they for? How do they work? What’s in it for me or for the widgetee?

Sincerely,
Wondering about Widgets

So let’s begin a the beginning: what is a widget? A “widget” in the interactive world is typically used to deliver content to a web page or a desktop. They usually involve some sort of feed that goes out and brings back the specified information to the location you want, rather than you going to different locations.

Web Widgets

Web widgets are commonly used, well, on the web. Generally, it’s a box containing information from another site that is embedded on web pages, user profiles (like Facebook, Flickr, and Myspace), and blogs. Below is an example of a widget (provided by Facebook) embedded on a different web site.

Common web widgets include tickers, event countdowns, Twitter feeds, photo galleries, and profile badges. These types of widgets are usually available to the user (you) by embedding them on your site via a set of provided HTML code or JavaScript.

Widgets make it easy to incorporate dynamic content into your site, and make it easy to connect all your profiles together. For example, on your blog or website you could embed a Twitter widget to feature your tweets, a Facebook widget to link to your page or company’s page, and a Flickr widget to feature your pictures. All of these things also ensure that people who are interested in your content are aware of all the different places they can connect with you.

It’s important to note that you can only embed widgets on pages that you have access to add or author the HTML or JavaScript code.

Below is an image showing the process of creating a FourSquare Mayor widget for your location’s site or blog.

Step 3 shows you the snippet of code that you need to embed in your site’s code to display the widget. This may feel far too technical for some of you — luckily some of the new blogging platforms make this really easy. You just drop an HTML component on your page, paste in the code and bam! Easy-easy and you don’t even have to dig into the page code if that’s not your thing.

Desktop Widgets

Desktop widgets run on your local machine: y’know, on the desktop. 😉

These widgets are sometimes called applets because they are like mini-applications running on your computer. These widgets are typically associated with content that the user accesses often, like a clock, calculator, weather feed, or up to the minute stock market results.

On Windows Vista and Windows Live they are found in Microsoft Gadgets; on a Mac, widgets live on the Dashboard (pictured below). By default, there is a dashboard icon in the toolbar; clicking it will reveal the widgets.

Who Wins?

So, why bother with widgets? As a web widget user, you get an easy tool to share the widget maker’s service or product, which in turn generates more traffic or notice for the maker’s product or service. Do you think Twitter would have gotten as big if there was no way to share it within spaces that people were already going to? And what about something like Flickr? Widgets make it easy to feature galleries and share images, but you still have to go to Flickr to upload the actual photos. In the end it’s not taking traffic away, it’s creating traffic by using spaces and sites that people already frequent.

Some desktop widgets exists for the same reason: by downloading a news widget you are interacting with the news outlet’s content and, in some cases, going to their site for additional content. You win by getting the headlines delivered to you, they win by keeping you engaged with their brand and driving traffic to their site. Other desktop widgets (like, say, a desktop lava lamp) are more like phone apps; they’re just for fun.

So, Wondering…I hope we answered your question. Let us know how the widgeting goes.

Podcast #12: Social Graces

In our 12th podcast we answer a question from our Men’s Auxiliary about social media etiquette. Namely, how to approach people in real life when you really only know them through Twitter.

*Note: The audio on this podcast is a little wonky. Meghan tried a new setting on the mic, it’s not a good setting, it won’t happen again. Thanks for sticking it out!

Listen Online


Summary

We received a question from a Men’s Auxiliary member about social etiquette and how to cross the line from a digital connection to a face-to-face connection.

I am a college student and an emerging graphic designer. On Twitter I follow several members of the Twin Cities design community and for a number of reasons:  I’ve either met them, found out they are employed at a firm I admire, or just because I want to get to know better the community I am starting to join. Through Twitter I see their faces everyday, know what they’re thinking, doing, what they like, hate etc. The other night at Artcrank I saw and approached one of these members of the design community to talk, and I did so casually using their first name. I guess I struck the person off guard as I instantly knew they had no idea who I was or why I was so friendly. I had initiated a conversation with someone I knew a lot about, but who knew nothing about me, and in that awkward moment it dawned on me that we had never actually met face to face and this person wasn’t one of my twitter followers. So I guess I was a stranger, but only I. 

My question is, have either of you heard of, or experienced yourself, the false sense of camaraderie that Twitter provokes? As a student, not yet employed, I had a jolting awakening that following people on twitter doesn’t mean they see what I am up to, and in regards to potential employers and bosses (people that can throw some weight around) that “first impression experience” has still yet to happen.

Your thoughts?

Thanks,
From the men’s auxiliary,
Kyle

What do you think? Does that explain it? Hit us up with questions in the comments, or over on our Facebook page.

Social Media Reading List: 4 Essential Titles

Geeky reader Myrna in Minneapolis wrote in to ask, “Do you have any recommendations on the latest books on social media/networking?”

There are a lot of books out there on the business applications of social media, but here are a few of my favorites (in the order I think you should read them):

The Cluetrain Manifesto

The Cluetrain Manifesto is such an old standard that it’s almost a cliche to recommend it, but I’m going to anyway. Mainly because, while many people will name-check this book to prove their cred — not many have actually read it. You don’t even have to buy it (though I think it’s worth the money if you like old-fashioned books like I do); you can read the whole thing online for free.

Check this quote from the book’s homepage, “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”

Those words were written in 1999. Those of us who were building sites back then thought of the web as being social, but no one had invented the words “social media” yet. (Everyone was too busy hyping and over-valuing e-commerce.) Thankfully, though, the dot-bomb era left us with miles of fiber to connect us. And now the tools, hardware and connection speeds have evolved to the point where a huge number of us are connecting with each other and companies are being forced to pay attention. What previously was the realm of dorks is now home to millions, and what these guys were saying then is now truer than ever.

They laid the groundwork for today’s thinking with phrases like “markets are conversations” and “hyperlinks subvert hierarchy.” If you think you have any groundbreaking ideas about social media, these guys probably already thought it up first. Read it and weep.

(Seriously, read even just the first page of cluetrain.com and you’ll probably fall out of your chair.)

Here Comes Everybody

Here Comes Everybody: The Power of Organizing Without Organizations is my favorite social media book because Clay Shirky covers, in a fast and entertaining read, the cultural and personal changes that are happening without worrying about the tactics of how to apply it for business (which is exactly the right place to start). This book is essential for shifting into what I call the “social media mindset.” There are still a large number of people who mistake social media as being about broadcasting everything we’re doing. Oversharing. Lifestreaming. But when you think about social networks as utilities that connect people, you begin to see that it’s about the human desire to connect and to be recognized and appreciated. It’s about making what was invisible, visible.

Every wiki and community site has a resident expert. That person has always existed, but now they are visible. That’s powerful. I can now influence what someone I don’t know may buy on Amazon because I shared my experience and opinion. Every day, people I don’t know influence what I buy on Amazon, iTunes, and countless other sites with their opinions.

We’ve always talked to our friends and acquaintances about companies and products and events, but now those conversations are visible. It gives us, as consumers and citizens, a new kind of power to communicate and organize. It gives companies the ability to listen and, if they’re smart, to respond. It gives both sides the ability to collaborate to create better products and services.

Importantly, this book will also help you understand a critical element to maintaining social media sanity. The idea that “they’re not talking to you.” In a nutshell, Shirky makes the point that just because all of this content is visible, doesn’t mean that it is directed at us. As humans, this is difficult to adjust to because we are accustomed to receiving messages that are meant for us: mail is addressed to us, TV and print ads are targeted to people like us. Now we’re bombarded with, or can stumble across, all kinds of messages that are not meant for us.

Think about any movie or book where the main character gains the ability to listen to people’s thoughts. There is first euphoria at thie ability to hear all this information, directly followed by borderline insanity at an inablity to silence all the “voices,” and usually culminates with some nice middle ground where the character figures out how to not listen to everyone all the time but rather to pick and choose when and what to listen to to get the most benefit. Most of us (and most companies) are currently in the insanity portion of this cycle. Shirky’s book will help move you toward your happy place.

Groundswell

Groundswell: Winning in a World Transformed by Social Technologies is the reigning standard “social media for business” book, and for good reason. While best-suited for large companies with bigger budgets, companies of any size can benefit from the general knowledge. Lots of good content in here, including the brilliant social technographics profiles.

Too often, people look at social media as an amorphous blob; technographics profiles help one understand how one’s audiences may be likely to interact socially (are they more likely to read a blog? rate products? join a network?). Understanding how your audiences want to participate will help you focus on appropriate social channels and maximize participation (and return on investment).

Friends with Benefits

Friends with Benefits: A Social Media Marketing Handbook is a new, but great-so-far (I’m not quite done with it!), guide to the world of social media and how to get started. Very tactical and hands-on (which is why I think it’s good to read Here Comes Everybody first, so you really have a grasp of the “So what?” before diving into the “How can I do it?”).

Fantastic for smaller companies who want a more DIY approach (where Groundswell will suggest large software providers or agencies, Darren Barefoot and Julie Szabo will tell you how to do it yourself), it’s well-written and engaging. It’s clear that the authors have been active participants in the web since long before the social media buzzfest began.

It’s a handbook in the truest sense of the word. But, while a new social media handbook or how-to guide seems to be printed every week, none equals this one in depth, breadth and clarity. Even for web veterans, the book contains thought-provoking ideas on how to tweak or improve what you’re doing now. My copy is heavily dog-eared with things I need to return to for more thinking, or to share with clients or co-workers.

That’s All, Folks!

There are a ba-jillion other social media books out there, and I’ve read (or at least skimmed through) most of them. With the exception of the four listed above, I think most of them can be skipped. Do you disagree? Can you think of other excellent books I’ve missed? Let me know!

Podcast #7: Social Media & Personal Safety

For our seventh podcast we invited Geek Girls Guide reader Alexis Bell over to talk about some concerns her family members had with her jumping into the world of social media.

Listen Online

Click the cute little button below to stream the audio in your browser window.


Recap

Alexis (@alexisjbell) sent us an email and said:

“My parents have become very concerned that on my Twitter account I have my picture and my real name. One night I tweeted that I was going to the MIMA holiday party and that concerned them because A) someone could rob me knowing that my house is unoccupied or B) stalk me. I realize their concerns are real and that they are just worried about me but I haven’t figured out how to ease their minds yet.

So I guess my question has to do with personal safety and security while posting information about what you are doing and where you are going. With Facebook I know who everyone is ‘In Real Life’, but with Twitter I don’t yet know any of these people. Some I’m hoping to know/meet in the future with regards to social media and web design. I know that approving everyone that follows you is an option but I don’t see that as a solution if I’m trying to get into social media.”

We talked about:

  • Generational differences between what we are used to sharing, and having public
  • The insidious danger of danger – a brilliant post by Tara Hunt (@missrogue)
  • Sharing information sensibly; be aware of what you’re sharing in any network you’re participating in.
  • Ways to demonstrate why it’s important for a modern professional to be creating content about themselves that is indexed by search engines.

The bottom line in this whole conversation is that it would be a mistake to miss out on the personal and professional opportunities to connect with people in social channels out of fear. Be smart, but don’t be afraid.

Join in the Discussion

What do you think? Are you avoiding social media because you’re concerned about safety or do you brazenly share all?

Geek Chic of the Week: Your Browser

The other day someone asked me, “What is a web browser?” (They had just called a customer support line, and the person asked them what browser and platform they were using, and they didn’t understand why that mattered.) We’ve also gotten emails on the subject, but I thought the topic would be too elementary and boring. But, then I saw this video from Google that illustrates how little people really understand about what a browser is and why it even matters.

So, what exactly IS a web browser? And why should you care?

A web browser is the software that allows you to surf the Internet. Examples include: Internet Explorer, Firefox, Safari, and Google’s new Chrome browser.

The browser takes all of the code of a site which looks like this: